New Delhi: Bharti Telesoft, a provider of integrated VAS solutions for mobile operators in emerging markets has signed a Memorandum of Understanding (MOU) with Sofrecom, a subsidiary of the France Telecom - Orange Group, to deliver VAS solutions in Africa, South East Asia and Latin America regions.

Through this partnership, Sofrecom will provide strategic design of solutions, integration of systems and technical support services to Bharti Telesoft's clients, which include some of the largest telecommunications companies in the region.

Commenting on the alliance, Jean-Francois Fallacher, CEO of Sofrecom, said: "Our alliance with Bharti Telesoft brings added-value to our business and we are excited about the opportunity to work with Bharti Telesoft."

Mao Mohapatra, CEO, Bharti Telesoft, added: "With this synergistic partnership, we aim to capitalize on our presence in major growth regions globally by continuing to enhance our portfolio of integrated VAS solutions and develop innovative offerings and business models. With this partnership, Bharti Telesoft will improve its speed of delivery and enable customers to speed time to market - improving overall performance and profitability."

Bharti Telesoft has its presence among telecom operators in the high growth markets of Africa and the Middle East, as well as in Asia. The company has deployed solutions for operators in more than 30 countries across Africa and is continuing to bring new solutions to its customers in these markets. Having successfully deployed its mobiquity mCommerce solutions in markets across Africa and Asia, Bharti Telesoft is now focusing strongly on delivering mCommerce solutions for the rapidly growing markets, as demand for transformational mobile financial services is significant.