New York: Responding to rival Cisco Systems's recent acquisition of a wireless technology firm, Juniper Networks is all set to sell new wireless products for mobile carriers, reports Reuters.

Juniper has announced that its new software includes Juniper Traffic Direct which, used together with its MX 3D routers, can help mobile carriers reduce network congestion and infrastructure costs. Another software product, Juniper Media Flow, will help wireless carriers, deliver applications like video and music, and will be available from the second quarter.

Kim Perdikou, Executive Vice President and General Manager of Juniper's infrastructure products group, said that many of the Juniper's mobile carrier customers were struggling with the costs of managing wireless Internet traffic. "As smartphones started to be implemented over the past two years, the actual economics of how much traffic is delivered to the smartphone is beginning to break," she said. "It's not as though revenue is rising with the cost."

The move comes after Cisco in December completed its $2.9 billion acquisition of wireless equipment maker Starent - a deal that some analysts said could hurt Juniper's position among wireless carriers. The new products will also compete with Alcatel-Lucent. Juniper shares rose 0.9 percent to $25.23 in the early afternoon.